Elevate Your Plaintiff Law Firm's Success with Expert Copywriting and Strategic Marketing Solutions
You Want to Attract, Engage, and Retain clients, but...
Every day, you're up against
- Client loyalty slipping away as competitors gain ground. Portfolio monitoring agreements are no guarantee.
- Missed opportunities because RFPs fall flat and clients choose competitors — despite your previous wins for them and your ISS ranking. Even when you think they're a formality, they have to tell an engaging story — and not simply reorganize last year's submission.
- A marketing team stretched too thin to keep up with demand. The demand for clear, compelling content grows, leaving the CMO or Business Development leader (and a few junior members) writing crucial assets and collateral.
Without the right support, these challenges only grow. The knock-on effect is that you miss out on high-profile, meaningful, and lucrative cases. Worse, your firm's reputation suffers as competitors capture key prospects' attention.
In today's competitive legal landscape, attracting, engaging, and retaining institutional and retail clients is more challenging than ever.
As a copywriting and marketing strategy consultant with deep and broad industry experience, I provide strategic guidance and writing expertise your firm needs to overcome these obstacles and achieve measurable growth.
Every piece of communication — whether thought leadership, flyer, firm resume, social post, or annual report — is your chance to stand out or fade. The wrong messaging will send clients running to your competition.
I help law firms refine strategy and lock in their messaging to attract, engage, and retain clients.
Strategic Guidance to Drive Results
Plaintiff Firm Insider: I've worked in-house and freelance with plaintiff's law firms, so I understand firsthand the complexities of promoting legal services in a competitive market.
C-Suite/Leadership: Nearly two decades working closely with C-level executives, executive directors, and founders across multiple sectors including law, tech, biotechnology, consulting, and nonprofit.
Messaging That Works: I've collaborated across departments to develop strategies and content that address real-world challenges, from differentiating to retaining clients — solutions that speak to clients, courts, and the public.
Solutions That Reflect Your Brand: I've created collateral and assets that align with clients' voices and objectives, ensuring consistency and impact across all touchpoints.
Client Impact: I've transformed client visions into influential and impactful narratives that resonated with target audiences and drove stakeholder engagement — for top-tier law firms, Fortune 500s, leading media companies, and other national organizations, for-profit and nonprofit.
Services: Your Legal Marketing. Solved.
Expert Copywriting & Ghostwriting
Copywriting and ghostwriting — even content — are more than words on a screen. They're one person talking to another person. Beneath the words are research, data, and real understanding of the person on the other end.
Copywriting and ghostwriting are art and science. Knowing what to say, how to say it, where and when. Do it right, and you connect.
Connect with your prospect and you've got clients signing for representation, increased loyalty, solid revenue growth and a lot to celebrate.
- Case Studies: Showcase your firm's successes with compelling, results-driven narratives that build trust.
- Thought Leadership: Position your attorneys as industry leaders through insightful articles and commentary.
- Executive Communications: Enhance internal and external communications with clear, persuasive messaging.
- Master Collateral Review: Ensure your master marketing collateral contains the grab-and-go assets and collateral you need — and nothing you don't need.
- Marketing Assets and Collateral: Special reports, case descriptions, crucial RFP sections, brochures and flyers, firm resumes, and more.
- Business Development Enablement: Strengthen your client acquisition strategies with customized messaging and content designed to strengthen relationships and secure high-value cases.
- Writing Training: Equip your team with the skills to craft educational, informative, and persuasive communication that enhances client relationship and internal collaboration.
- Team Performance and Onboarding: Improve team efficiency and integration with tailored training and onboarding materials.
Marketing Strategy
Marketing strategies often have disastrous gaps — like lack of clarity about what really sets you apart from the competition, what your clients value, and what value you offer that they need to know about. The result?
Collateral that misses the mark, missed opportunities to enhance a partner's profile, lost awards...all the way to lost clients, a brand without a compass, and plummeting reputation and revenue.
But we can create messaging that almost writes itself — and delivers the clicks, contracts, and growth you want.
- Marketing & Communications Plans: Develop comprehensive, actionable strategies to effectively reach and engage your ideal clients.
- Strategy Development: Develop actionable strategies tailored to your firm's unique objectives.
- Team Performance and Onboarding: Boost team productivity and ensure smooth onboarding with clear processes and tailored resources for improved performance.
- Campaign and Project Recommendations: Receive expert recommendations to maximize the impact of your marketing campaigns and project initiatives.
- Brand Messaging: Refine your brand — and own your space among competitors. Establish a consistent and compelling brand voice that resonates with clients and reinforces your firm's value.
- Style Guides: Maintain consistency and professionalism with comprehensive style guides tailored to your firm's voice and brand identity.
"Donovan is everything we were looking for in a writer for our client websites..."
"He’s easy to work with, dependable, responsive, talented, versatile..."
“Donovan was awesome to work with. His attention to detail and his willingness to learn our product in order to put together a compelling campaign was so refreshing. I highly recommend him and would definitely use Donovan in the future!”
"If you're looking for someone that can do magic with words and boost your sales, then Donovan is your guy!!"
"I give my wholehearted recommendation to anyone who is considering hiring him."
Improve your marketing and client development to hear "yes" more often, increase loyalty, and own your space in the industry.