I helped Forbes Magazine create a control-beating Centennial-themed Email Blast (cold and renewal emails, pop-ups, landing pages) to increase their renewal subscriber base and add new "gift" subscribers using their 100-year anniversary as the theme. (With the incomparable designer Jacqueline Ho.)

As the smoke cleared from devastating 2017/18 Northern California wildfires, institutional investors nationwide sought remediation from PG&E for financial losses. That litigation continues. This is a speculative case study, reflecting how lead counsel for the plaintiff could describe the case after a final settlement approval. Labaton did not hire me to write this case study. (In many instances, paid case studies are ghostwritten, and so not available for display in a portfolio — thus a speculative sample.)

With a century-long legacy, Forbes needed a campaign that could honor their history and drive renewal and gift subscriptions. The centennial celebration presented a unique opportunity to engage their audience with a compelling narrative while promoting subscription growth.

As the smoke cleared from devastating 2017/18 Northern California wildfires, institutional investors nationwide sought remediation from PG&E for financial losses. That litigation continues. This is a speculative press release, reflecting how lead counsel for the plaintiff could describe the case after a final settlement approval. Labaton did not hire me to write this press release.

I wrote marketing copy (including event landing page and emails) to promote TEDxSanDiego's 2022 event in La Jolla, CA—"Connect. Engage Transform."—where attendees learned the "art and science of growth from world-class experts." It was a joy to be involved with this inspiring team of friendly, talented, and passionate people.

While working closely with leadership at Robbins Geller Rudman & Dowd LLP to support their marketing efforts, I produced dozens of news articles highlighting the Firm's achievements. This article discusses their victory in a landmark antitrust case.

Renowned healthful living nonprofit, Price-Pottenger, needed an email campaign to reengage subscribers. This series achieved that goal and helped to further segment and refresh their subscriber lists.

"Thrive in 65" was a multi-channel initiative to share this nonprofit's wealth of health-related knowledge with existing and new subscribers, specially curated and delivered via email, blog and social over 65 days.

I helped this beverage consulting firm address three different audiences on their website, with a home page, about us page, an overview services page, and three distinct services pages (for wine and spirit brands; restaurants, bars, and hotels; and special events clients).

The wonderful people at BLICK approached me to revise and copyedit thousands of product descriptions on their Utrecht website (which came with their purchase of Utrecht). I quickly brought together a team of copywriters to complete over 2,100 product descriptions and hit their deadline. My background as a professional artist gave me valuable insights into what their customers want to know and what appeals to them. It was a pleasure to help the largest, oldest art company in the US.

This sales one-pager provides a 10,000-foot view of *Maestral's market areas, practice areas, and services. Such an introduction to a business gives marketing and sales teams a powerful tool to attract new prospects and close more sales. *This is a spec one-pager provided to exhibit how these marketing tools, when done well, can benefit a company. Maestral did not hire me to design or write this.

Excell Research, a biotech clinical research facility, needed an engaging and persuasive advertorial. I wrote this to introduce pharmaceutical-sponsored clinical studies to a lay audience, highlight the lab's strengths, and invite candidates to learn more (for the Coast News Group).

This nonprofit needed compelling holiday appeal emails — sent throughout December. Working closely with the Executive Director, this is one of the letters I crafted to inspire donor engagement and highlight key initiatives, resulting in increased support and community outreach.

LiveWire Solutions, a real estate industry innovator needed a direct and engaging email to introduce their SaaS lead generation software. This B2B email was sent immediately after a sales-oriented "Welcome" email to on-site sign-ups. It gets to the point fast in a casual tone, hits on key benefits, and incorporates soft-sell techniques to grab their interest and get clicks from busy real estate professionals.

Healthful living nonprofit, Price-Pottenger, needed a way to convert website visitors into new subscribers. This informative ebook targeted their core demographic and helped build their subscriber base.

Dr. David Bloch needed a business profile to highlight his dyslexia cure while emphasizing his background in optometry. I interviewed him and researched his program to write this clear, informative, and persuasive promotional profile (for the Coast News Group).

I wrote this promotional profile to feature Dr. Kim Bell, DPT and her specialization in treating dizziness, vertigo, balance problems, and unexplained falls. It was published as part of an annual supplement in a print and digital publication (for the Coast News Group).

This 90-second script uses a story to introduce Medicare Supplemental Insurance, build interest, and drive more people to sign up.

My direct-response agency client needed this entertaining 30-second script to introduce Medicare Supplemental Insurance, engage audience emotions and drive clicks.

This 1-minute explainer video script for a real estate marketing SaaS includes pain points, benefits and a call-to-action.

This Video Sales Script for an inventory management app introduces the product and drives viewers to a sales page.

This blog post outlines 2020-2021 trends in pharma and biotech recruiting and outsourcing (for Holly Berkley Consulting).

I wrote this blog post for my agency client (Holly Berkley Consulting), who needed an engaging blog post for SimulStat, a Statistical Programming and Biostatistics staffing and outsourcing firm, to introduce their involvement with an international CDISC Interchange.

I wrote this blog post for my agency client (Holly Berkley Consulting), who needed a blog post to highlight the remodel of the San Diego Seals lacrosse team's locker rooms at Pechange Arena by design-build firm Berkley Construction.

This "Staff Spotlight," featuring Alan Kennedy (Director of Food Services) is one of many I've written introducing the San Diego Rescue Mission's passionate and hardworking staff. (Agency: Holly Berkley Consulting)