Here are several project examples—from email marketing solutions for a SaaS real estate start-up to video scripts for a direct response ad agency.
Email me: donovan@dcwords.com
Call me: 484-429-6625
Email Marketing
I helped Forbes Magazine create a Centennial-themed Email Blast (cold and renewal emails, pop-ups, landing pages) to increase their renewal subscriber base and add new "gift" subscribers using their 100-year anniversary as the theme. (With the incomparable designer Jacqueline Ho.)
LiveWire Solutions, a real estate industry innovator needed a direct and engaging email to introduce their SaaS lead generation software. This B2B email was sent immediately after a sales-oriented "Welcome" email to on-site sign-ups. It gets to the point fast in a casual tone, hits on key benefits, and incorporates soft-sell techniques to grab their interest and get clicks from busy real estate professionals.
MatadorUp
This B2C email sample for outdoor recreation company MatadorUp builds interest in one of their rugged, all-purpose blankets. (I love their gear so much, I wrote this on spec—if you own MatadorUp (you know who you are) and want some amazing emails...email me ;) Outdoor Gear All-Purpose Blanket
Art Career Coach
This B2C sample email engages artists to sell personal art career coaching services. Art Career Coach
Email me: donovan@dcwords.com
Call me: 484-429-6625
Product Descriptions
The wonderful people at BLICK approached me to revise and copyedit product descriptions on their Utrecht website (which came with their purchase of Utrecht). I quickly brought together a team of copywriters to complete over 2,100 product descriptions and hit their deadline. My background as a professional artist gave me valuable insights into what their customers want to know and what appeals to them. It was a pleasure to help the largest, oldest art company in the US.
Email me: donovan@dcwords.com
Call me: 484-429-6625
Explainer Video Scripts
My direct-response agency client needed this entertaining 30-second script to introduce Medicare Supplemental Insurance, engage audience emotions and drive clicks.
This 90-second script uses a story to introduce Medicare Supplemental Insurance, build interest, and drive more people to sign up.
Medicare Supplemental Insurance Story
This 1-minute explainer video script for a real estate marketing SaaS includes pain points, benefits and a call-to-action.
Real Estate Marketing SaaS
Spec
This 1-minute explainer video script sample for an iPhone screen protector drives prospects to a sales page.
iPhone Screen Protector
Email me: donovan@dcwords.com
Call me: 484-429-6625
Video Sales Scripts
StockZure
This Video Sales Script for an inventory management app introduces the product and drives viewers to a sales page. Inventory Management App for iOS and Android
Flyers
South Park Fitness
This flyer applies direct marketing principles to sell personalized training sessions at a local gym.
Fitness Flyer
Email me: donovan@dcwords.com
Call me: 484-429-6625