Strategic Copywriting & Ghostwriting
for Legal Industry Vendors and Leaders
for Legal Industry Vendors and Leaders
Empowering legal vendors with high-impact content and strategy to engage law firms and drive growth.
Legal Industry Vendors and Senior Leaders
I combine deep industry knowledge with strategic insight to help legal vendors connect with law firms, grow their market presence, and achieve measurable results.
Deliver targeted messaging, specialized copy and content, and marketing strategies for companies offering products and services to law firms, enhancing their market presence and driving revenue.
Unlike most copywriters, I collaborate with marketing, communications, and business development leadership to determine what's working, what needs to change, and what to add — from collateral and assets to strategy.
With decades of experience working with leaders across sectors, including in-house, attached to agencies, and freelance, you're in good hands.
Services
Copywriting
- Sales Enablement Materials: Craft assets and collateral that speaks directly to your target audience — informing, educating, and persuading.
- Case Studies: Showcase your successes with compelling, results-driven case studies that demonstrate your expertise and impact.
- Thought Leadership: Develop authoritative articles that position you as a leader in your field.
- Executive Communications: Craft clear and persuasive messages for internal and external stakeholders.
- Press Releases and Pitches: Capture earned media attention with professionally crafted press releases and tailored pitches that tell your story effectively.
Strategy
- Marketing & Communications Plans: Strategize comprehensive plans to effectively reach and engage your target audiences.
- Brand Messaging Development: Create a cohesive, authentic voice for your brand that resonates with your target audiences and reinforces your value.
- Sales Funnel Optimization: Streamline your customer journey with high-performing content and strategies that convert prospects into loyal clients.
- RFP Review: Ensure your proposals stand out with meticulous RFP reviews that highlight strengths and address key client needs.
Proven Results
Client Impact: Proven record of persuading audiences and driving stakeholder engagement for top-tier law firms, startups, Fortune 500s, leading media companies, and other national organizations, for-profit and nonprofit.
Executive Collaboration: Nearly two decades collaborating with C-level executives, executive directors, and founders across multiple sectors including tech, law, biotechnology, and nonprofit.
Your Marketing. Solved.
Copywriting
Copywriting is more than words on a screen. It's one person talking to another person. Beneath the words are research, data, and real understanding of the person on the other end.
Copywriting is art and science. Knowing what to say, how to say it, where and when. Do it right, and you connect.
Connect with your prospect and you have a new client or renewal, solid revenue growth and a lot to celebrate.
Strategy
Any decent freelance copywriter will dig deep to understand your company, products, customers and offers.
But dig deeper, and marketing strategies often have disastrous gaps—like lack of clarity about what customers value, offers that don't deliver what the customers really want, and messaging that doesn't match customer segments.
It can be fixed. By applying foundational marketing principles we can create copy that almost writes itself—and delivers the clicks, sign-ups, and growth you want.
"Donovan is everything we were looking for in a writer for our client websites..."
"He’s easy to work with, dependable, responsive, talented, versatile..."
“Donovan was awesome to work with. His attention to detail and his willingness to learn our product in order to put together a compelling campaign was so refreshing. I highly recommend him and would definitely use Donovan in the future!”
"If you're looking for someone that can do magic with words and boost your sales, then Donovan is your guy!!"
"I give my wholehearted recommendation to anyone who is considering hiring him."
Start growing your business today.
Big picture marketing strategy perspective.
Copywriting proven to convert.
Clients from leading law firms to Fortune 500s.
Direct response techniques — I write to inform AND persuade.
Messaging that speaks to your target audiences.
Elevate Your Messaging