Strategic Copywriting
for Legal Industry Providers
for Legal Industry Providers
Target law firms and corporate legal departments — strategically.
Elevate your brand's authority and drive conversions with persuasive, compelling copywriting tailored for Legal Industry Providers.

Legal Industry Companies and Senior Leaders
I specialize in crafting persuasive and compelling copy to enhance your brand's authority and boost conversion rates — driving revenue.
Partner with me to share persuasive narratives that resonate with your law firm prospects and clients and set you apart in the competitive legal industry — whether you provide SaaS, consulting, supplies or any other product or service to law firms.
I combine deep legal industry experience with strategic insight to help legal providers connect with law firms, grow their market presence, and achieve measurable results.
With decades of experience working with businesses across sectors, including in-house, attached to agencies, and freelance you're in good hands.
And unlike most copywriters, I've collaborated with marketing, communications, and business development leadership in top-tier law firms — an expert copywriter who already speaks the language of your prospects and clients.
Services
Companies served include:
- Staffing and Recruitment Agencies
- Commercial Real Estate Firms
- Legal Research Service Providers
- Legal Technology Providers
- Insurance Brokers and Providers
- Marketing and Advertising Agencies
- Office Supply and Equipment Vendors
- Continuing Legal Education (CLE) Providers
- Professional Associations and Membership Organizations
- Alternative Legal Service Providers (ALSPs)
- Document Automation Companies
- Legal Process Outsourcing (LPO) Firms
- Legal Analytics Firms
- Legal Publishing Companies
- Have a different product or service? Please contact me to discuss your needs.
Copywriting
- Sales Enablement Materials: Craft assets and collateral that speaks directly to your target audience — informing, educating, and persuading.
- Case Studies: Showcase your successes with compelling, results-driven case studies that demonstrate your expertise and impact.
- Thought Leadership: Develop authoritative articles that position you as a leader in your field.
- Executive Communications: Craft clear and persuasive messages for internal and external stakeholders.
- Press Releases and Pitches: Capture earned media attention with professionally crafted press releases and tailored pitches that tell your story effectively.
Strategy
- Marketing & Communications Plans: Strategize comprehensive plans to effectively reach and engage your target audiences.
- Brand Messaging Development: Create a cohesive, authentic voice for your brand that resonates with your target audiences and reinforces your value.
- Sales Funnel Optimization: Streamline your customer journey with high-performing content and strategies that convert prospects into loyal clients.
- RFP Review: Ensure your proposals stand out with meticulous RFP reviews that highlight strengths and address key client needs.
Proven Results
Client Impact: Proven record of persuading audiences and driving stakeholder engagement for top-tier law firms, startups, Fortune 500s, leading media companies, and other national organizations, for-profit and nonprofit.
Executive Collaboration: Nearly two decades collaborating with C-level executives, executive directors, and founders across multiple sectors including tech, law, biotechnology, and nonprofit.
Your Marketing. Solved.

Copywriting
Copywriting is more than words on a screen. It's one person talking to another person. Beneath the words are research, data, and real understanding of the person on the other end.
Copywriting is art and science. Knowing what to say, how to say it, where and when. Do it right, and you connect.
Connect with your prospect and you have a new client or renewal, solid revenue growth and a lot to celebrate.

Strategy
Any decent freelance copywriter will dig deep to understand your company, products, customers and offers.
But dig deeper, and marketing strategies often have disastrous gaps—like lack of clarity about what customers value, offers that don't deliver what the customers really want, and messaging that doesn't match customer segments.
It can be fixed. By applying foundational marketing principles we can create copy that almost writes itself—and delivers the clicks, sign-ups, and growth you want.
"Donovan is everything we were looking for in a writer for our client websites..."
"He’s easy to work with, dependable, responsive, talented, versatile..."
“Donovan was awesome to work with. His attention to detail and his willingness to learn our product in order to put together a compelling campaign was so refreshing. I highly recommend him and would definitely use Donovan in the future!”
"If you're looking for someone that can do magic with words and boost your sales, then Donovan is your guy!!"
"I give my wholehearted recommendation to anyone who is considering hiring him."

Donovan Cheney
donovan@dcwords.com
(484) 429-6625
START GROWING YOUR BUSINESS NOW
• In-house, top-tier law firm experience.
• Big picture strategy perspective.
• Copywriting proven to convert.
• Clients from top law firms to F500s.
• I write to inform AND persuade.
• Engage your target audiences.
Contact me to get started . . .