News Article: Top-Tier Law Firm. While working closely with leadership at Robbins Geller Rudman & Dowd LLP to support their marketing efforts, I produced dozens of news articles highlighting the Firm’s achievements. This article discusses their victory in a landmark antitrust case.

“Thrive in 65” was a multi-channel initiative to share this nonprofit’s wealth of health-related knowledge with existing and new subscribers, specially curated and delivered via email, blog and social over 65 days.

Excell Research, a biotech clinical research facility, needed an engaging and clear advertorial to introduce pharmaceutical-sponsored clinical studies to a lay audience, highlight the lab’s strengths, and invite candidates to learn more (for the Coast News Group).

Holiday Fundraising Appeal Email: Health Nonprofit. This nonprofit needed compelling holiday appeal emails — sent throughout December. Working closely with the Executive Director, this is one of the letters I crafted to inspire donor engagement and highlight key initiatives, resulting in increased support and community outreach.

Renowned healthful living nonprofit, Ancestral Health Foundation (formerly Price-Pottenger), needed an email campaign to reengage subscribers. This series achieved that goal and helped to further segment and refresh their subscriber lists.

Biotech Blog Post: SimulStat 2020-2021 Pharma Trends. This blog post outlines 2020-2021 trends in pharma and biotech recruiting and outsourcing (for Holly Berkley Consulting).

Press Release: Securities Class Action Litigation. As the smoke cleared from devastating 2017/18 Northern California wildfires, institutional investors nationwide sought remediation from PG&E for financial losses. That litigation continues. This press release reflects how lead counsel for the plaintiff could describe the case after a final settlement approval. Written at Labaton’s request.

Case Study: Securities Class Action Litigation. As the smoke cleared from devastating 2017/18 Northern California wildfires, institutional investors nationwide sought remediation from PG&E for financial losses. That litigation continued at the time of this case study. This case study reflects how lead counsel for the plaintiff could describe the case after a final settlement approval. Written at Labaton’s request.

Event Landing Page: TEDxSanDiego. I wrote marketing copy (including event landing page and emails) to promote TEDxSanDiego’s 2022 event in La Jolla, CA—”Connect. Engage Transform.”—where attendees learned the “art and science of growth from world-class experts.” It was a joy to be involved with this inspiring team of friendly, talented, and passionate people.

Healthful living nonprofit Ancestral Nutrition Foundation (formerly Price-Pottenger) needed a way to turn website visitors into subscribers. This informative ebook targeted their core demographic and helped build their subscriber base.

Doctor Profile: The Face of Vertigo Care. I wrote this promotional profile to feature Dr. Kim Bell, DPT and her specialization in treating dizziness, vertigo, balance problems, and unexplained falls. It was published as part of an annual supplement in a print and digital publication (for the Coast News Group).

Explainer Video Script: Optimize.Ad Medicare. This 90-second script uses a story to introduce Medicare Supplemental Insurance, build interest, and drive more people to sign up.

Case Study: Forbes Magazine. With a century-long legacy, Forbes needed a campaign that could honor their history and drive renewal and gift subscriptions. The centennial celebration presented a unique opportunity to engage their audience with a compelling narrative while promoting subscription growth.

Forbes Magazine Direct Response Email Campaign. I helped Forbes Magazine create a control-beating Centennial-themed Email Blast (cold and renewal emails, pop-ups, landing pages) to increase their renewal subscriber base and add new “gift” subscribers using their 100-year anniversary as the theme. (With the incomparable designer Jacqueline Ho.)

Consultant Website: GetBev. I helped this beverage consulting firm that needed to address three different audiences on their website, with a home page, about us page, an overview services page, and three distinct services pages (for wine and spirit brands; restaurants, bars, and hotels; and special events clients).

Optometrist Profile: Dyslexia Cure. Dr. David Bloch needed a business profile to highlight his dyslexia cure while emphasizing his background in optometry. I interviewed him and researched his program to write this clear, informative, and persuasive promotional profile (for the Coast News Group).

Product Descriptions: Blick Art Materials. The team at BLICK approached me to revise and copyedit thousands of product descriptions on their Utrecht website (which came with their purchase of Utrecht). I quickly brought together a team of copywriters to complete over 2,100 product descriptions and hit their deadline. My background as a professional artist gave me valuable insights into what their customers want to know and what appeals to them. It was a pleasure to help the largest, oldest art company in the US.