Forbes Magazine Direct Response Email Campaign. I helped Forbes Magazine create a control-beating Centennial-themed Email Blast (cold and renewal emails, pop-ups, landing pages) to increase their renewal subscriber base and add new “gift” subscribers using their 100-year anniversary as the theme. (With the incomparable designer Jacqueline Ho.)

Case Study: Securities Class Action Litigation. Behind the PG&E wildfire settlement was a long, complex litigation story institutional investors needed to understand. This case study reconstructs that arc — the stakes, the strategy, and the outcome — turning a dense securities matter into a clear, persuasive narrative that demonstrates a firm’s capabilities to prospective clients. Written at Labaton’s request.

News Article: Top-Tier Law Firm. While working closely with leadership at Robbins Geller Rudman & Dowd LLP to support their marketing efforts, I produced dozens of news articles highlighting the Firm’s achievements. This article discusses their victory in a landmark antitrust case.

Press Release: Securities Class Action Litigation. When institutional investors nationwide pursued PG&E for losses tied to the 2017–18 Northern California wildfires, the resolution needed to be announced clearly and credibly to media, clients, and the market. This press release shows how lead counsel could communicate a final settlement — distilling a complex, high-stakes securities matter into a precise, publication-ready announcement. Written at Labaton’s request.

Excell Research, a biotech clinical research facility, needed an engaging and clear advertorial to introduce pharmaceutical-sponsored clinical studies to a lay audience, highlight the lab’s strengths, and invite candidates to learn more (for the Coast News Group).

Biotech Blog Post: SimulStat 2020-2021 Pharma Trends. This blog post outlines 2020-2021 trends in pharma and biotech recruiting and outsourcing (for Holly Berkley Consulting).

Software Sales Sheet. This sales one-pager provides a 10,000-foot view of *Maestral’s market areas, practice areas, and services. Such an introduction to a business gives marketing and sales teams a powerful tool to attract new prospects and close more sales. *This is a spec piece demonstrating B2B sales-collateral writing.