Attract. convert. retain.
Strategic Services: Impact Beyond Words
The Missing Link Between Great Content And Bottom-Line Results
More Than Words on a Page
You don’t just need more content. You need clarity, direction, and purpose behind every word you publish.
Most businesses approach content backwards—churning out blogs, emails, and web pages without a cohesive strategy guiding them. The result? Scattered messaging, missed opportunities, and content that fails to drive meaningful results.
Seeing What Others Miss
I don’t just write your content; I analyze your entire messaging ecosystem to uncover:
- Inconsistencies in your brand voice across platforms
- Missed opportunities to address customer pain points
- Gaps in your buyer’s journey that lose potential customers
- Confusing or contradictory messaging that weakens your impact
- Untapped content formats that could reach new segments
By stepping back to see the complete picture, we build content that works together, not in isolation.
Strategic Services That Transform Your Approach
Content Audit & Analysis
A comprehensive review of your existing content assets, identifying strengths, weaknesses, and opportunities. You’ll receive a detailed report with actionable recommendations.
Messaging Workshop
A collaborative session to clarify your unique value proposition, define your ideal customer profiles, and develop messaging frameworks that resonate across all your content.
Strategic Content Roadmap
A comprehensive plan mapping out your content needs across channels, with prioritized recommendations tied to your business goals and customer journey.
Competitive Positioning Analysis
In-depth research on how your competitors communicate and position themselves, with clear insights on how to differentiate your messaging effectively.
Strategy as an Investment, Not an Afterthought
Strategy work isn’t a free bonus—it’s a high-value engagement that pays dividends across every piece of content that follows.
When you invest in strategic clarity upfront, you:
- Create marketing assets with longer shelf life and greater impact
- Save money by avoiding content that misses the mark
- Accelerate results with more focused messaging
- Build a cohesive brand experience across all touchpoints
- Create marketing assets with longer shelf life and greater impact
The Difference: A Writer Who Thinks Like an Advisor
When you work with a strategic partner rather than just a content creator, you gain:
Efficiency: Projects move faster when we start with clarity about goals, audience, and messaging.
Consistency: Your brand voice and key messages remain aligned across all content formats and platforms.
Partnership: Our relationship evolves from transactional to collaborative, with each project building on shared knowledge.
Results: Content created with strategic intent consistently outperforms arbitrary content creation.
Peace of Mind: Know that every word published serves a purpose in your broader business strategy.
What Clients Say About Working With Me…
★★★★★
Hire him
“He’s easy to work with, dependable, responsive, talented, versatile…”
Holly Berkley
Wholehearted
“I give my wholehearted recommendation to anyone who is considering hiring him.”
Elise Weiland
Highly recommend
“Donovan was awesome to work with. His attention to detail and his willingness to learn our product in order to put together a compelling campaign was so refreshing. I highly recommend him and would definitely use Donovan in the future!”
Brian Deacon
Client Websites
“Donovan is everything we were looking for in a writer for our client websites…”
Lou Unkeless
Skilled and Friendly
“It’s rare to find a copywriter who’s skilled at their craft, friendly and relatable. Donovan’s that copywriter.”
Don Franklin
Skilled and Friendly
“If you’re looking for someone that can do magic with words and boost your sales, then Donovan is your guy!!”
Koo du Preez
Ready to Think Bigger About Your Content?
Let’s move beyond filling pages to building a content approach that drives real business impact. Strategy isn’t just planning — it’s the foundation of every successful word you publish.
Book a Strategy Consultation →
Donovan Cheney
donovan@dcwords.com
(484) 429-6625
P.S. My schedule typically fills 3 – 4 weeks in advance. Book your call today to secure priority placement in my calendar.