DCwords

Product Descriptions: Blick Art Materials. The team at BLICK approached me to revise and copyedit thousands of product descriptions on their Utrecht website (which came with their purchase of Utrecht). I quickly brought together a team of copywriters to complete over 2,100 product descriptions and hit their deadline. My background as a professional artist gave me valuable insights into what their customers want to know and what appeals to them. It was a pleasure to help the largest, oldest art company in the US.